STAEDTLER launches Notes of Kindness campaign

Earlier this week, thousands of feel-good messages written on coloured sticky notes appeared at a Birmingham skate park, covering skate ramps and climbing walls in uplifting words of kindness.

Visitors to the Creation Skate Park in Moseley were given the opportunity to write their own ‘Note of Kindness’ to add to the collection, or to pass one along to someone in need of a pick-me-up, encouraging the ongoing spread of kindness and positivity.

STAEDTLER is behind the stunt and it’s all part of its ‘The Power of Stripes’ marketing campaign, designed to encourage young people to use the power of its iconic yellow-and-black ‘Noris’ pencil for good in the lead-up to Back-to-School.

Supporting the cause is anti-bullying charity, Kidscape, which offers practical support and advice to families across the UK who are affected by bullying. STAEDTLER is calling on people to donate £1 to Kidscape for every Note of Kindness shared.

Natalie O’Rourke-Jones, marketing manager at STAEDTLER UK, said: “Back to School can be a very scary time for many children and teens across the UK as they get ready to make new friends and change classes or schools.

“As one of the UK’s leading school stationery suppliers, we wanted to help make the process a little easier this year by working with UK-wide anti-bullying charity, Kidscape, to spread some kindness through our Power of Stripes marketing campaign.

“It’s been encouraging to see such lovely young people here today with so much kindness to give. We hope they inspire others to get involved by sharing a little love and positivity this summer.”

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