Sales Success
Strategies for effective marketing budget allocation
With many SMEs facing tight budgets and limited resources, formalizing a marketing spending plan becomes essential to maximize the value keep reading
ROI
Sales Success
Strategies for enhanced ROI
Running a small business is no walk in the park, especially when it comes to maximising Return on Investment (ROI). keep reading
Sales Success
Maximising marketing ROI: Channel choices for success
Explore the most effective marketing channels to turbocharge your ROI in 2024 and make savvy choices for maximum success. CREDIT: keep reading
Management & Leadership
Why the people manager role is so important
There is a growing group of people who dismiss the importance of line management – here’s why the people manager keep reading
News
How marketing automation can boost brand loyalty and ROI for the workplace solutions market
Adam Oldfield, CEO of marketing automation platform Force24 delves into why savvy technology can be the key to streamlining processes keep reading
Live it
68% of retailers unsure of the ROI of their most recent digital marketing campaign
Most UK brands are unsure of the actual impact digital marketing spend is having on visits to their own bricks keep reading