Tickled pink or feeling blue? Why colours matter in the workplace

Have you ever pondered why certain rooms exude energy while others induce a sense of calmness? It’s all thanks to the influence of colour psychology. Predicted to be a leading workplace interior trend in 2024, dealers have a prime opportunity to offer customers a fast and simple way to embrace the power of colour

Psychologists acknowledge colour’s influential role in shaping mood, productivity, and engagement within any given space. Take, for instance, dentist offices, which often utilise muted pastel hues to instil a sense of calmness, or retail outlets that leverage bright colours to entice impulse buying. But how does this concept apply to office environments, and more importantly, what strategies can dealers employ to leverage the power of colour and enhance workplace efficiency and engagement?

When planning a new office layout or complete refurb, customers should be steered towards selecting furniture, equipment, and decor that not only reflects the company’s brand and personality but also leverages colour to complement the function of the space. For instance, blue encourages intellectual stimulation and collaboration, making it an ideal choice for meeting rooms. Additionally, studies have shown that blue has positive effects on health, including reducing heart rate, breathing, and blood pressure.

For dealers, the potential to leverage this emerging trend lies in providing existing customers with the chance to integrate the principles of colour psychology into their workspaces without the need for costly refurbishments. Enhancing office aesthetics with a splash of colour can be easily accomplished through desk accessories, folders, storage solutions, wall art, and even coordinated mugs. To stay ahead of the curve in colour psychology, dealers should guide and advise customers on available product ranges offering a variety of colours to suit their preferences.

Colour is a crucial factor influencing employee mental health and happiness. Studies suggest that working in predominantly white or neutral environments can lead to decreased engagement and negatively affect employee well-being, an aspect that many businesses are increasingly prioritising. The significant advantage of colour psychology lies in its simplicity of implementation, providing substantial benefits for minimal effort on the customer’s part.

Embracing workplace colour psychology offers a simple and cost-effective approach to enhance office environments, influencing mood, productivity, and employee engagement. Dealers can support customers by suggesting appropriate colours for their office design, ensuring harmony with the company’s brand and function while creating a more vibrant and positive atmosphere. After all, who wouldn’t want their workdays to be a bit brighter and more colourful?