United’s remarkable turnaround: From crisis to control

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Discover how United, a major dealership, transformed adversity into opportunity, emerging stronger than ever from pandemic-induced setbacks under the leadership of MD Graham Bourton

Despite a challenging journey during the covid years, United have undergone a transformational year in 2023, adopting a leaner approach, redefining processes and bringing warehousing in-house.

Bourton reflects on the pride and positive shift this change has instilled in the team, enhancing customer service and boosting efficiency. With a current turnover of £20 million, United aims to reach £100 million by diversifying product lines and remaining customer-focused, showcasing resilience, agility, and a vision for a prosperous future.

Read the full story in our latest magazine edition.

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