Lexmark launches its marketing hub

Lexmark has announced that the Lexmark Marketing Hub is now available to partners via the partner portal. The hub is an online co-branding tool that enables Lexmark partners across the globe to improve their customer communications using a predefined set of customisable assets.

The hub features a user-friendly interface that requires no training and immediately benefits Lexmark partners’ businesses. Dozens of assets available on the site – from campaigns, banners, e-mails, spec sheets, brochures and promotional material – can be customised and easily downloaded in a variety of file formats.

The tool is available to all partners with access to the Lexmark PartnerNet site. Sammy Kinlaw, VP of worldwide channel sales for Lexmark, said: “Providing tools that help partners more easily and effectively promote their businesses is another example of Lexmark’s commitment to our partners’ success.”