Nectere have announced this week that they’ve introduced a brand new product into their ‘by red’ own brand range.
The ‘by red’ brand was created to give Nectere dealers a competitive advantage on top selling lines. Having launched Paper by Red over three years ago, the company are excited to reveal another extension to the range.
Commercial director Phil Hardwell comments, “The rationale for an own brand is based purely on the benefits for our dealers. Quality is essential, add to this an efficient route to market, margin opportunity and strong branding, and there is the recipe for success.
“The range of Toner by Red will naturally evolve with market trends to enable our dealers remain competitive and ahead of the curve”.
Enhancing the own brand range is just one of the ways the company plan on helping their dealers to succeed and thrive in the marketplace.