Beta hires new head of AV

Beta Distribution has announced that Mike Cunningham-Clayton has joined the team as head of its AV business.

Formerly general manager of displays at Exertis, Cunningham-Clayton has over 24 years’ experience in the AV industry.

The role at Beta is both challenging and exciting,” commented Cunningham-Clayton. “The challenge is to secure a position in a competitive market. The excitement lies in the fact that we do have something that truly differentiates us as a distributor.”

With the growth in digital signage, more and more resellers and integrators are set to start providing solutions to their existing customer bases.

Cunningham-Clayton added: “Beta is in the unique position of being able to offer Samsung LFD products supported by a wide range of complementary services including installation, maintenance services and content creation. It’s all done by our own in-house team and it means all our resellers can offer this full service package to their clients.”

He also believes that Beta adopts a very different approach to other distributors in its relationships with resellers: “Every Beta customer has a dedicated account manager who is working to build a long term business partnership with the reseller. Beta place great value on having more than a simple transactional relationship with their customers and the AV product and services package available is a prime example.”

MD of Beta, Steve Soper, is delighted that Cunningham-Clayton has joined the business. “Mike is a long standing and well respected figure in the AV industry. He will bring a level of knowledge and expertise which we have long recognised we needed.

The combination of Mike joining and our recent acquisition of Contentwall, the AV services company, puts us in a great position to help our resellers capitalise on the growing digital signage market.”