edding UK celebrated its most successful year yet at the London Stationery Show after the edding Colour Happy Big Box was awarded ‘Best New Product’ in the Arts and Crafts category at the Stationery Awards 2018.
Receiving positive feedback from retail experts, buyers and the judging panel led by retail consultant, Henri Davis. edding was praised for its innovative design and product features and as a result, beat a host of other brands and products in this important category.
Andy Gutteridge, director of marketing & strategy at edding UK said: “we are delighted to have won this coveted award, it’s testament to the fantastic hard work and dedication that has been put in by everyone involved in edding, in developing and bringing this product to market and it is great to see that effort being acknowledged by the industry experts on the judging panel.
“In addition, the edding Colour Happy Big Box was incorporated in the show’s ‘Out of the Ordinary’ Stationery Trends Hub – curated by Scarlet Opus and we also collaborated with Hahnemuhle in their handlettering creative workshops – which were the perfect opportunities to demonstrated and showcase the edding Colour Happy’s features and benefits to the eagerly assembled retailers and crafters in a wonderful hands-on environment.”
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