Kenco is offering professionals the chance to win 3,001 Cofficionado prizes to enhance coffee experiences.
Instant coffee remains the most popular type of coffee out of home, accounting for 86% of coffee sold in cash and carry, along with 80% in wholesale, 83% in operations and 59% of cups sold through vending.
The giveaway is part of Kenco’s £9m package of activity this year, centring on its Cofficionado TV and social media campaign. The Cofficionado embodies Kenco’s values and commitment to the ‘finest coffee for every cup’.
Office supply retailers can also download free promotional assets – including flyer artwork, banner adverts and email templates – to alert their customers to look out for promotional tins and enter their unique code at http://www.win1923.co.uk/.
The star prize is a voucher for £1,923 (1923 was the year KENCO was formed) but there is also a range of coffee related prizes to win, including Tassimo coffee machines with Kenco pods, stylish kettles as featured in the new TV advertising campaign and Cofficionado mugs, along with bags of Millicano coffee. The promotion runs from June to November and is designed to enhance professionals’ coffee-drinking experience.
Martyn Bell, category marketing manager for JDE Professional, said:
“We want to make sure that people get the most out of their coffee experience at work and now they can with our competition to win a range of great coffee related prizes. To enter, budding Cofficionados should look out for promotional tins of Kenco Rich (750g), Kenco Smooth (750g), Kenco Decaf (500g) and Kenco Millicano (500g) from June. These tins will feature Mike, the Kenco Cofficionado, along with a unique reference number. Customers need to simply enter that code on our website win1923.com to see instantly whether they have won one of the 3,001 prizes we are giving away.
“We believe this all points to a tremendous opportunity to encourage customers and caterers to trade up to Kenco which is well recognised and loved by UK consumers. Kenco is bought by 8.3 million UK households with an additional 900,000 households buying into its instant coffee ranges in 2017. These same consumers want and expect, quality, coffee when they are drinking at work or on the go, from a brand they recognise and trust.”
The Cofficionado campaign is wide-ranging across TVC, Video on Demand, online advertising, social media, shopper activations and promotions, ensuring that the message of Kenco’s coffee expertise is spread across the nation.