Lyreco promotes ecological transparency

Lyreco is supporting the efforts of the European Commission to become the first distributor to test its own-brand products using the EU Product Environmental Footprint (EU PEF) methodology, a comparative evaluation to calculate the environmental footprint of products, taking into account each step of the product life cycle, from the manufacture of raw materials to the end of product life.

Approved by the European Commission in April 2018, this methodology will create a single label to help consumers make their purchasing decisions based not only on price, but also on the ecological impact of products. A long-awaited revolution to help guide consumers who are often confused in the ‘green jungle’ of more than 400 existing labels.

Lyreco is presenting the results of the evaluation of its range of detergents and is announcing the roll-out of evaluations for all of its own-brand products: cartridges, writing and printing materials, paper and notebooks, etc. This represents about 40 families of products for which the distributor is committed to making available the PEF results in the medium term.

By carrying out this evaluation, Lyreco is thus assuming the role of responsible partner to achieve a dual objective:

• Make necessary data available to help adapt PEF across all industrial sectors.
• Break down barriers and industry resistance that could slow down the implementation of an EU PEF regulation.

“We are convinced that the PEF is a real solution for reducing the ecological footprint of products and providing the transparency that consumers expect. Measuring is an essential step in reducing environmental impact. We are aware of the economic and industrial difficulties involved in this approach, but we must dare to question ourselves in the face of the environmental challenges that the world urgently need to address,” said Nasser Kahil, QSS Director of the Lyreco Group.

By leading by example, Lyreco also aims to use its position as the leading distributor in Europe to obtain commitments from all its suppliers, even before PEF becomes mandatory.

“We are taking initiatives regarding our transport fleet, packaging and logistics to reduce our environmental impact as much as possible but if we want to ensure our commitments, we must also act with regard to manufacturers of products. This is our responsibility as a distributor,” Kahil concluded.

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