Midwich announces distribution partnership with Middle Atlantic Products

Midwich is pleased to announce a distribution partnership with Middle Atlantic Products, a brand of Legrand AV.

From February 2019, Midwich Ltd (Midwich, Owl Visual, Invision and Square One) will distribute the full range of Middle Atlantic Products in the UK and Ireland. Middle Atlantic Products will be available to Midwich customers alongside the other Legrand | AV brands, Chief, Projecta, Da-Lite and Vaddio.

Customers will also be able to purchase from any of the brands within the Legrand | AV portfolio directly from Midwich with one purchase order and in one shipment.

Kane Barker, business manager at Midwich commented: “We’re delighted to announce our distribution partnership with Middle Atlantic Products across the UK and Ireland. With this partnership, we will provide AV racking as a new category to our resellers alongside our other AV product categories.

“With stock arriving very soon, the addition of Middle Atlantic Products means we further strengthen our relationship and product range across the Legrand | AV brands, which is great news for our resellers.”

Robert De Jong, product marketing director at Legrand AV, commented:

“We are really pleased to add Midwich to our distribution partnerships for Middle Atlantic Products for the UK & Ireland. The expertise and professionalism that the team at Midwich bring to the channel will make this a great addition and we look forward to working closely to develop our business together.”