The November edition of Dealer Support magazine is now live and ready to read!
It’s half-way through November which means, I think, we are now officially allowed to talk about the C word… Christmas! The Halloween decorations have been firmly put away, Mariah Carey is defrosting as we speak, and the countdown is on. It may seem early and I’m sure there are plenty of Grinches who think it is way too soon to start thinking about the festive season, but after another challenging year I think we could all do with some festive cheer. Also, it is the first Christmas since 2019 that promises not to marred by COVID restrictions, so that is something to look forward to if nothing else!
I’m sure lots of us will be heading online to search for and buy our loved-ones Christmas presents and we kick-off our November issue by discussing how dealers can adapt to this trend of e-commerce and succeed online. As e-commerce increases in popularity there is a concern that close dealer-customer relationships will suffer as a result. But we explore how you can ensure clients stay loyal by continuing to use traditional methods in a more effective way.
As 2022 draws to a close it also seems an apt time to look forward to the new year. We speak to industry leaders to find out the products they think will be trending in 2023 – and how dealers can innovate to meet the customer demand. As well as looking forward, we also look back. In the second in a new series where we catch up with some of the interviewees who we spoke to during the peak of the COVID-19 pandemic, we sit down again with Sarah Mewett who gets us up-to-date on what’s been happening at Paperstone since we last spoke in October 2020.
Prioritising diversity and inclusivity in your business is key to retaining and fostering talent – so what measures can you take to develop this? We take a look at some of the areas you can take action in to promote diversity and inclusion in your organisation. Continuing this theme of improving company culture, Lawrence Savage, marketing manager at Exaclair Limited, brings the magazine to a close with his FINAL WORD on how to care for your employees in a crisis.
As always, don’t forget to chat to us on Twitter and let us know your thoughts and opinions: @dealersupport.
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