VOW has re-launched its VOW AdVenture dealer incentive for its Venture customers, with a number of significant improvements for 2019.
The scheme, in which dealers are incentivised to drive sales in order to be in with a chance of winning a European city break, proved hugely popular last year with dealer sales showing an average 22% increase across supporting brands.
Helen Wade, VOW’s marketing director, says that, for 2019, the incentive is “bigger and better”.
“In 2018, VOW AdVenture featured six supporting brands and the opportunity for six dealers to win a trip to one of six destinations. In 2019, there are 10 opportunities to win, by driving sales of 10 supporting brands and winners will be able to choose from 10 amazing destinations – Barcelona, Madrid, Venice, Milan, Paris, Lisbon, Prague, Vienna, Dubrovnik and Budapest.
“Winning dealers can tailor their prize too, choosing the dates, departure airport, five-star hotel and luxury excursion that they want. More chances to win, more destinations and more freedom to personalise their prizes will surely deliver once-in-a-lifetime experiences for the lucky winners.
“Our customers responded extremely positively to VOW AdVenture last year, so it wasn’t easy for us to come up with an even better incentive this year. The VOW team have risen to the challenge and I am delighted with the result.”
The incentive runs from 1 January to 28 June 2019, with dealers having to hit pre-set targets on 3M, Hamelin, Henkel, Bic, Acco, Fellowes, Nestlé Professional, Avery, Kimberly-Clark Professional and Energizer-branded products.
VOW MD, Adrian Butler, encourages all VOW dealers to get involved:
“We understand how competitive the market is and how challenging it can be for our customers to grow their sales. I’m sure such amazing prizes will act as a fantastic incentive for them to drive their sales in the first half of the year, on a wide range of leading brands.
“I’d like to encourage all our VOW Venture customers to really get behind this incentive and take advantage of the brilliant prizes on offer. The holiday can be used as an internal incentive or be raffled off for charity, it is completely up to the customer how they use it. I see the incentive as a fantastic opportunity for VOW and our customers to kick-start 2019 with a bang!”
VOW customers who would like more information are encouraged to contact their VOW account manager.
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