Workplace diversity pays off, according to tech company Altify, which has revealed that sales performance data research proving gender inequality hurts a business’s bottom line.
Government data showed this week that 74% of companies pay higher rates to their male staff. The largest gender pay gap are found in airlines like Tui and Easyjet, and banks such as Virgin Money, the Clydesdale, and TSB. Altify’s research, however, suggests diversity helps businesses sell more products and services.
Here are some of the statistics found from the study:
71% of senior executives believe a diversity policy impacts the business performance of their organisation. 87% of females surveyed believe diversity policy impacts business performance versus 69% of males.
35% of customers say the diversity of the selling businesses impacts their purchase decisions.
Regional perspectives also impact diversity policies: 92% of North American companies believe diversity has the biggest impact on sales success, EMEA nations are second at 86%, and the rest of the world lags behind at 64%.
Telecoms companies believe they have the best diversity track record at 70%, followed by retail and healthcare. Manufacturing businesses are least confident in their diversity at 52%.